Stories that make people feel something.
I bring seven years of marketing experience into content strategy, creative concepts and storytelling — from social-first video and campaigns to ideas that can live across Instagram, YouTube and beyond.
I'm especially drawn to wellbeing, travel, hospitality and meaningful brands, but good storytelling can live anywhere.
Create with meFrom instinct to impact.
Notice
The best ideas often start with something small — a feeling, behaviour, question or detail other people might overlook.
Connect
I look at the bigger picture — the people we're speaking to, the world around the brand and where the idea could naturally belong.
Create
Then I find the form — a Reel, YouTube concept, campaign, script, social story or something we haven't tried yet.
Learn
See what connects, understand why, and let that insight shape the next idea.
From the big idea to the little details.
Content strategy
↗Let's work out what your brand should be talking about — recurring themes, content pillars, platform ideas and how individual posts can build into a bigger story.
Creative concepts
↗Give me a product, launch or even a half-formed thought and I'll find different ways into it — from campaign concepts and hooks to formats people haven't already seen a hundred times.
Social
↗From Reels and UGC-style content to YouTube concepts, recurring series and social formats — I can shape the idea, write it, create it and think about how it fits into the bigger content picture.
Copy & storytelling
↗Finding the words and the angle — from scripts and captions to campaign copy and the bigger story behind a brand.
Campaigns & launches
↗One idea, carried further. I can shape the creative story around a launch, event or product and think through how it unfolds across different pieces of content.
Short-form stories.
Selected social content across wellbeing, travel, music and entertainment.
Selected work.
Seven years across social, campaigns and content taught me to think beyond the individual post. Here are a few projects that shaped that experience.
The Seven Sonic Wonders
Dolby Laboratories · Global Campaign · StorytellingWhat if some of the world's most extraordinary sounds disappeared?
The Seven Sonic Wonders captured seven disappearing sounds of the Earth — natural soundscapes at risk of being lost — and used Dolby Atmos to preserve and share them with the world.
As part of my work at Dolby, I supported the creative direction and campaign rollout, helping shape early concepts, social storytelling and copy alongside the wider global team and agency partners.
Creative strategy · Campaign concepts · Social content · CopyPomiluj Ma
Concept · Brand · Storytelling · CopyConversations people rarely know how to start.
Pomiluj Ma began as an idea for a card game built around intimacy, curiosity and conversations that usually stay unspoken.
As co-creator, I helped shape it from concept to launch — writing the content of the game, developing the voice and brand story, and creating the crowdfunding and social communication around it.
Brand strategy · Creative direction · Copy · SocialEcoFamilyShop
Social Media · Content · CopyHelping a family business grow through content.
Worked with a family-owned eco shop as it grew, creating social content, copy and campaigns around its products — including helping introduce coconut bowls to a wider Slovak audience.
Social strategy · Content · Copy · CampaignsHave a story worth telling?
From short-form content and creative concepts to brand storytelling and social strategy, tell me what you're working on and where you need help.
Get in touch